/* kenmedia.tr — Vorlage für Leistungs-Unterseiten (zuerst: Dijital Marka Stratejisi).
   Baut auf site.css + header-overlay.css + header-wide.css auf. Wiederverwendbar für alle 11 Leistungen. */

/* ---------- Hero ---------- */
.svc-hero{position:relative;overflow:hidden;isolation:isolate;
  padding-block:calc(var(--header-h) + 25px + 56px) 72px}
@media (min-width:1024px){.svc-hero{padding-block:calc(var(--header-h) + 25px + 88px) 104px}}
.svc-hero::before{content:"";position:absolute;inset:0;z-index:-1;
  background:
    radial-gradient(60% 70% at 85% 40%,rgba(0,102,178,.32),rgba(0,102,178,0) 70%),
    radial-gradient(40% 50% at 10% 0%,rgba(90,176,240,.10),rgba(90,176,240,0) 70%),
    linear-gradient(rgba(255,255,255,.035) 1px,transparent 1px) 0 0/48px 48px,
    linear-gradient(90deg,rgba(255,255,255,.035) 1px,transparent 1px) 0 0/48px 48px;
  -webkit-mask-image:linear-gradient(180deg,#000 60%,transparent);mask-image:linear-gradient(180deg,#000 60%,transparent)}
.svc-hero-in{display:grid;gap:48px;align-items:center}
@media (min-width:1080px){.svc-hero-in{grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:64px}}
.svc-hero .crumbs{display:flex;flex-wrap:wrap;gap:6px;font-size:.875rem;color:var(--muted-d)}
.svc-hero .crumbs a{color:#D2D6DC;text-decoration:none}
.svc-hero .crumbs a:hover{color:#fff;text-decoration:underline}
.svc-eyebrow{display:flex;align-items:center;gap:14px;margin-top:28px;color:var(--blue-lt);font-weight:600;font-size:.9375rem;letter-spacing:.01em}
.svc-eyebrow::before{content:"";width:32px;height:1.5px;background:var(--blue-lt)}
.svc-hero h1{margin-top:18px;font-size:clamp(2.3rem,1.2rem + 3.6vw,4rem);letter-spacing:-.035em;line-height:1.05;max-width:16ch}
.svc-hero h1 em{font-style:normal;color:var(--blue-lt)}
.svc-intro{display:grid;gap:14px;margin-top:24px;max-width:62ch}
.svc-intro p{color:#C4C9D1;font-size:clamp(1.0313rem,1rem + .25vw,1.1875rem);line-height:1.65}
.svc-intro p:first-child{color:#E6E9ED}
.svc-cta{margin-top:32px;display:grid;gap:14px}
.svc-cta-t{font-weight:700;color:#fff}
.svc-cta-btns{display:flex;flex-wrap:wrap;gap:12px}

/* Roadmap-Visual */
.roadmap{position:relative;padding:28px;border-radius:var(--r3);
  background:linear-gradient(160deg,rgba(255,255,255,.07),rgba(255,255,255,.02));
  border:1px solid rgba(255,255,255,.10);box-shadow:0 30px 80px -30px rgba(0,0,0,.6);
  -webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}
.roadmap-t{font-size:.8125rem;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted-d)}
.roadmap ol{position:relative;display:grid;gap:14px;margin-top:20px}
.roadmap ol::before{content:"";position:absolute;left:21px;top:22px;bottom:22px;width:2px;
  background:linear-gradient(180deg,var(--blue-lt),rgba(90,176,240,.15))}
.roadmap ol::after{content:"";position:absolute;left:18px;top:22px;width:8px;height:8px;border-radius:50%;
  background:#fff;box-shadow:0 0 0 4px rgba(90,176,240,.25),0 0 18px var(--blue-lt);animation:rm-run 6s var(--ease) infinite}
@keyframes rm-run{0%{top:22px;opacity:0}8%{opacity:1}85%{opacity:1}100%{top:calc(100% - 30px);opacity:0}}
.roadmap li{position:relative;display:flex;gap:16px;align-items:center;padding:12px 14px 12px 0}
.rm-n{position:relative;z-index:1;flex:none;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;
  background:var(--dark-2);border:1.5px solid rgba(90,176,240,.55);color:#fff;font-weight:800;font-size:.875rem}
.roadmap li:last-child .rm-n{background:var(--blue);border-color:var(--blue)}
.rm-b{display:grid;gap:2px}
.rm-b b{font-size:1.0625rem;color:#fff}
.rm-b small{font-size:.875rem;color:var(--muted-d)}
.roadmap-goal{display:flex;align-items:center;gap:10px;margin-top:18px;padding-top:18px;border-top:1px solid rgba(255,255,255,.10);font-weight:700;color:#fff}
.roadmap-goal svg{width:22px;height:22px;color:var(--blue-lt)}
@media (max-width:1079px){.roadmap{max-width:560px}}
@media (prefers-reduced-motion:reduce){.roadmap ol::after{animation:none;display:none}}

/* ---------- Abschnittsköpfe ---------- */
.svc-head .lead{max-width:56ch}
.svc-head .h2{font-size:clamp(1.875rem,1.2rem + 2.4vw,3rem)}
@media (min-width:1024px){.section{padding-block:104px}}

/* ---------- Problem-Karten ---------- */
.pcards{display:grid;gap:16px}
@media (min-width:860px){.pcards{grid-template-columns:repeat(3,1fr)}}
.pcard{position:relative;background:var(--surface);border:1px solid var(--line);border-radius:var(--r3);padding:32px 28px;display:grid;gap:14px;align-content:start}
.pcard::before{content:"";position:absolute;left:28px;right:28px;top:0;height:3px;border-radius:0 0 3px 3px;background:var(--blue);transform:scaleX(.18);transform-origin:left;transition:transform .5s var(--ease)}
.pcard:hover::before{transform:scaleX(1)}
.pcard-ico{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;background:var(--blue-soft);color:var(--blue)}
.pcard-ico svg{width:24px;height:24px}
.pcard h3{font-size:1.25rem;letter-spacing:-.02em;line-height:1.25}
.pcard p{color:var(--muted)}

/* ---------- Ablauf (4 Schritte) ---------- */
.flow{display:grid;gap:16px;counter-reset:f}
@media (min-width:720px){.flow{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1180px){.flow{grid-template-columns:repeat(4,1fr);gap:0}}
.flow-step{position:relative;display:grid;gap:12px;align-content:start;padding:28px 24px;background:var(--bg);border-radius:var(--r3)}
@media (min-width:1180px){
  .flow-step{background:none;border-radius:0;padding:0 28px 0 0}
  .flow-step::after{content:"";position:absolute;top:22px;left:60px;right:16px;height:2px;background:repeating-linear-gradient(90deg,var(--line-2) 0 6px,transparent 6px 12px);opacity:.5}
  .flow-step:last-child::after{display:none}
}
.flow-n{width:44px;height:44px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:#fff;font-weight:800;font-size:.875rem}
.flow-step:last-child .flow-n{background:var(--blue)}
.flow-step h3{font-size:1.1875rem;letter-spacing:-.02em;line-height:1.25;margin-top:8px}
.flow-step p{color:var(--muted);font-size:.9688rem}

/* ---------- Kapsam ---------- */
.scope{display:grid;gap:40px}
@media (min-width:1024px){.scope{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:72px;align-items:start}.scope-side{position:sticky;top:calc(var(--header-h) + 32px)}}
.scope-side{display:grid;gap:20px}
.scope-side .h2{font-size:clamp(1.875rem,1.2rem + 2.4vw,3rem)}
.scope-list{display:grid;gap:10px}
@media (min-width:640px){.scope-list{grid-template-columns:repeat(2,1fr)}}
.scope-list li{display:flex;gap:14px;align-items:flex-start;padding:18px 20px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r2);font-weight:600;line-height:1.4}
.scope-list span{flex:none;font-size:.8125rem;font-weight:800;color:var(--blue);padding-top:.15em;min-width:20px}

/* ---------- Umsetzung (dunkel) ---------- */
.impl{display:grid;gap:40px}
@media (min-width:1024px){.impl{grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:72px;align-items:center}}
.impl-text{display:grid;gap:20px}
.impl-text .h2{font-size:clamp(1.875rem,1.2rem + 2.4vw,3rem)}
.impl-since{padding-left:18px;border-left:2px solid var(--blue-lt);color:#E6E9ED;font-weight:600;max-width:56ch}
.impl-links{display:grid;gap:10px}
.impl-links a{display:flex;align-items:center;gap:14px;min-height:60px;padding:14px 20px;border-radius:var(--r2);border:1px solid var(--line-d);background:var(--dark-2);color:var(--on-dark);text-decoration:none;font-weight:600;transition:border-color .2s,background .2s}
.impl-links a:hover{border-color:var(--blue-lt);background:#1A1D23}
.impl-links svg{width:22px;height:22px;flex:none;color:var(--blue-lt)}
.impl-links span{flex:1}
.impl-links .go{width:18px;height:18px;color:var(--muted-d);transition:transform .2s,color .2s}
.impl-links a:hover .go{transform:translateX(4px);color:#fff}

/* ---------- Zielgruppen ---------- */
.fit{display:grid;gap:16px}
@media (min-width:860px){.fit{grid-template-columns:repeat(3,1fr)}}
.fit-card{display:grid;gap:14px;align-content:start;padding:32px 28px;border-radius:var(--r3);background:var(--surface);border:1px solid var(--line)}
.fit-ico{width:48px;height:48px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:#fff}
.fit-ico svg{width:24px;height:24px}
.fit-card h3{font-size:1.25rem;letter-spacing:-.02em;line-height:1.25}
.fit-card p{color:var(--muted)}

/* ---------- Abschluss-CTA ---------- */
.svc-end-wrap{padding-top:0}
.svc-end{position:relative;overflow:hidden;display:grid;gap:32px;padding:40px 28px;border-radius:var(--r4)}
.svc-end::before{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(60% 90% at 100% 100%,rgba(0,102,178,.45),rgba(0,102,178,0) 70%)}
.svc-end>*{position:relative}
.svc-end>div:first-child{display:grid;gap:18px}
.svc-end .h2{font-size:clamp(1.875rem,1.2rem + 2.4vw,3rem)}
.svc-end-act{display:flex;flex-wrap:wrap;align-items:center;gap:20px}
.svc-end-tel{display:inline-flex;align-items:center;gap:10px;min-height:44px;color:#fff;font-weight:700;text-decoration:none}
.svc-end-tel svg{width:20px;height:20px;color:var(--blue-lt)}
.svc-end-tel:hover{text-decoration:underline}
@media (min-width:1024px){.svc-end{grid-template-columns:minmax(0,1.5fr) auto;align-items:end;padding:64px}.svc-end-act{flex-direction:column;align-items:flex-start}}

/* Vorschau-Seiten ohne Grafik: einspaltig */
@media (min-width:1080px){.svc-hero-in--solo{grid-template-columns:minmax(0,860px)}}

/* Abschluss-CTA nach dunkler Sektion: Abstand nach oben */
.svc-end-wrap--gap{padding-top:72px}
@media (min-width:1024px){.svc-end-wrap--gap{padding-top:104px}}
/* Vier Karten (z. B. Leistungsbausteine) */
@media (min-width:720px){.fit--4{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1180px){.fit--4{grid-template-columns:repeat(4,1fr)}}
/* Ungerade Anzahl im Leistungsumfang: letzter Punkt über volle Breite */
@media (min-width:640px){.scope-list .scope-wide{grid-column:1/-1}}
/* Icons statt Nummern in der Hero-Grafik */
.rm-n svg{width:20px;height:20px;color:#fff}

/* ================= Bausteine Web Tasarım ================= */
/* Hero-Grafik: Website-Skizze */
.sitemock{position:relative;border-radius:var(--r3);overflow:hidden;background:linear-gradient(160deg,rgba(255,255,255,.07),rgba(255,255,255,.02));border:1px solid rgba(255,255,255,.10);box-shadow:0 30px 80px -30px rgba(0,0,0,.6)}
.sm-bar{display:flex;align-items:center;gap:7px;padding:12px 16px;border-bottom:1px solid rgba(255,255,255,.08);background:rgba(255,255,255,.03)}
.sm-bar i{width:9px;height:9px;border-radius:50%;background:rgba(255,255,255,.18)}
.sm-bar span{margin-left:10px;flex:1;max-width:220px;padding:4px 12px;border-radius:999px;background:rgba(255,255,255,.06);font-size:.75rem;color:var(--muted-d)}
.sm-body{display:grid;gap:10px;padding:16px}
.sm-row{position:relative;display:grid;gap:8px;padding:16px 16px 14px;border-radius:14px;background:rgba(255,255,255,.035);border:1px dashed rgba(255,255,255,.10);animation:sm-focus 8s infinite}
.sm-row:nth-child(2){animation-delay:2s}.sm-row:nth-child(3){animation-delay:4s}.sm-row:nth-child(4){animation-delay:6s}
@keyframes sm-focus{0%,22%{border-color:rgba(90,176,240,.75);background:rgba(0,102,178,.16)}28%,100%{border-color:rgba(255,255,255,.10);background:rgba(255,255,255,.035)}}
.sm-tag{justify-self:start;font-size:.75rem;font-weight:700;color:#fff;padding:3px 10px;border-radius:999px;background:rgba(90,176,240,.18);border:1px solid rgba(90,176,240,.35)}
.sm-l{height:9px;border-radius:5px;background:rgba(255,255,255,.22)}
.sm-l.w80{width:80%;height:13px;background:rgba(255,255,255,.4)}.sm-l.w55{width:55%}
.sm-btn{width:96px;height:22px;border-radius:999px;background:var(--blue)}
.sm-btn--lg{width:150px;height:28px;box-shadow:0 0 0 6px rgba(0,102,178,.18)}
.sm-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.sm-cards span{height:46px;border-radius:9px;background:rgba(255,255,255,.08)}
.sm-trust{display:flex;gap:8px}
.sm-trust span{flex:1;height:20px;border-radius:6px;background:rgba(255,255,255,.08)}
.sm-cta{justify-items:start}
.sm-cursor{position:absolute;right:24%;bottom:34px;width:26px;height:26px;color:#fff;filter:drop-shadow(0 4px 10px rgba(0,0,0,.6));animation:sm-cur 8s var(--ease) infinite}
.sm-cursor svg{width:100%;height:100%}
@keyframes sm-cur{0%{transform:translate(-120px,-260px)}25%{transform:translate(-60px,-170px)}50%{transform:translate(-30px,-100px)}75%,100%{transform:translate(0,0)}}
@media (max-width:1079px){.sitemock{max-width:560px}}
@media (prefers-reduced-motion:reduce){.sm-row,.sm-cursor{animation:none}}

/* 2×2 Karten */
@media (min-width:760px){.pcards--2{grid-template-columns:repeat(2,1fr)}}

/* Kopf mit zweitem Absatz */
.head-txt{display:grid;gap:14px}
.head-note{font-weight:700;color:var(--ink)}

/* Fragen des Besuchers */
.qsteps{display:grid;gap:16px}
@media (min-width:760px){.qsteps{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1180px){.qsteps{grid-template-columns:repeat(4,1fr)}}
.qstep{position:relative;display:grid;gap:12px;align-content:start;padding:28px 24px;border-radius:var(--r3);background:var(--bg);border:1px solid var(--line)}
.qstep-n{font-size:.8125rem;font-weight:800;color:var(--blue);letter-spacing:.04em}
.qstep h3{font-size:1.3125rem;letter-spacing:-.02em;line-height:1.25}
.qstep p{color:var(--muted);font-size:.9688rem}
@media (min-width:1180px){.qstep:not(:last-child)::after{content:"";position:absolute;top:34px;right:-12px;width:8px;height:8px;border-top:2px solid var(--line-2);border-right:2px solid var(--line-2);transform:rotate(45deg);opacity:.6}}
.qstep:last-child{background:var(--ink);border-color:var(--ink)}
.qstep:last-child h3{color:#fff}.qstep:last-child p{color:#C4C9D1}.qstep:last-child .qstep-n{color:var(--blue-lt)}

/* Worauf wir achten */
.care{display:grid;gap:12px}
.care li{display:flex;gap:18px;align-items:flex-start;padding:24px;background:var(--surface);border:1px solid var(--line);border-radius:var(--r2)}
.care-ico{flex:none;width:48px;height:48px;border-radius:14px;display:grid;place-items:center;background:var(--blue-soft);color:var(--blue)}
.care-ico svg{width:24px;height:24px}
.care h3{font-size:1.1875rem;letter-spacing:-.02em;line-height:1.25}
.care p{margin-top:8px;color:var(--muted);font-size:.9688rem}

/* Beispiel: Seitenablauf */
.pageflow{padding:28px;border-radius:var(--r3);background:var(--dark-2);border:1px solid var(--line-d)}
.pageflow ol{display:grid;gap:10px;margin-top:18px;counter-reset:pf}
.pageflow li{display:flex;align-items:center;gap:14px;padding:14px 16px;border-radius:12px;background:rgba(255,255,255,.04);border:1px solid var(--line-d);font-weight:600;color:var(--on-dark)}
.pageflow li span{flex:none;width:30px;height:30px;border-radius:50%;display:grid;place-items:center;font-size:.75rem;font-weight:800;border:1.5px solid rgba(90,176,240,.55)}
.pageflow .pf-cta{background:var(--blue);border-color:var(--blue);color:#fff}
.pageflow .pf-cta span{border-color:#fff}

/* Zeitachse (Ablauf mit 5 Schritten) */
.tl{position:relative;display:grid;gap:4px}
.tl li:not(:last-child)::before{content:"";position:absolute;left:21px;top:58px;bottom:-14px;width:2px;background:var(--ink)}
.tl li:nth-last-child(2)::before{background:linear-gradient(180deg,var(--ink),var(--blue))}
.tl li{position:relative;display:flex;gap:22px;align-items:flex-start;padding:14px 0}
.tl-n{position:relative;z-index:1;flex:none;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;background:var(--ink);color:#fff;font-weight:800;font-size:.875rem;box-shadow:0 0 0 6px var(--bg)}
.tl li:last-child .tl-n{background:var(--blue)}
.tl h3{font-size:1.1875rem;letter-spacing:-.02em;line-height:1.25;padding-top:10px}
.tl p{margin-top:8px;color:var(--muted);font-size:.9688rem;max-width:60ch}
/* Kopf mit mehreren Absätzen: Überschrift oben ausrichten */
@media (min-width:1024px){.svc-head:has(.head-txt){align-items:start}.svc-head:has(.head-txt) .h2{margin-top:4px}}

/* Gemeinsam genutzt (GEO, SEO …): dunkle Karten und Pause-Knopf für Animationen */
.gp{position:relative;display:grid;gap:12px;align-content:start;padding:28px 24px;border-radius:var(--r3);background:var(--dark-2);border:1px solid var(--line-d);transition:border-color .3s,transform .3s var(--ease)}
.gp:hover{border-color:rgba(90,176,240,.55);transform:translateY(-3px)}
.gp-n{width:40px;height:40px;border-radius:50%;display:grid;place-items:center;font-size:.8125rem;font-weight:800;color:#fff;background:rgba(0,102,178,.35);border:1.5px solid rgba(90,176,240,.6)}
.gp h3{font-size:1.1875rem;letter-spacing:-.02em;line-height:1.25;color:#fff}
.gp p{color:#B9BEC7;font-size:.9688rem}
.ac-pause{position:absolute;right:-10px;bottom:-10px;width:44px;height:44px;border-radius:50%;border:1.5px solid rgba(255,255,255,.35);background:rgba(11,12,16,.8);color:#fff;display:grid;place-items:center;cursor:pointer}
.ac-pause svg{width:14px;height:14px;fill:currentColor}
.ac-pause[aria-pressed="true"] svg{display:none}
.ac-pause[aria-pressed="true"]::after{content:"";border-left:12px solid #fff;border-top:7px solid transparent;border-bottom:7px solid transparent;margin-left:3px}
.gp-n svg{width:20px;height:20px;color:#fff}
.head-note--d{color:#fff}
/* ---------- FAQ-Seite: verwandte Leistungen ---------- */
.rel-links{display:grid;gap:8px;margin-top:20px}
.rel-links a{display:flex;align-items:center;gap:12px;min-height:48px;padding:10px 16px;border-radius:14px;background:var(--surface);border:1px solid var(--line);text-decoration:none;color:var(--ink);font-weight:600;transition:border-color .2s}
.rel-links a:hover{border-color:var(--blue)}
.rel-links svg{width:20px;height:20px;color:var(--blue)}
/* Textlink mit Pfeil, hervorgehobener Hinweis */
.shopnote-link{align-self:center;display:inline-flex;align-items:center;gap:8px;min-height:44px;font-weight:700;color:var(--blue);text-decoration:none;white-space:nowrap}
.shopnote-link svg{width:18px;height:18px;transition:transform .2s}
.shopnote-link:hover svg{transform:translateX(4px)}
.flow-note{margin-top:40px;padding:22px 26px;border-left:3px solid var(--blue);background:var(--surface);border-radius:0 var(--r2) var(--r2) 0;font-weight:600;max-width:900px}
/* Stichwort-Chips */
.plat-tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:4px}
.plat-tags li{padding:5px 11px;border-radius:999px;background:var(--blue-soft);color:var(--blue);font-size:.8125rem;font-weight:700}
.anim-paused main *,.anim-paused main *::before,.anim-paused main *::after{animation-play-state:paused!important}
/* 5 Karten (3 + 2) */
@media (min-width:720px){.fit--5{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1080px){.fit--5{grid-template-columns:repeat(6,1fr)}.fit--5>*{grid-column:span 2}.fit--5>:nth-child(n+4){grid-column:span 3}}